Substack Is Perfect for Writers
Audience Ownership and Functionality Are Key
I’m two weeks into Substack, and I’m sold.
You might be thinking, “Whoa, Pablo. It’s a little early for that kind of talk.” Maybe, but I’ve published plenty of content across social media platforms, content management systems and email distribution platforms to know when I’ve found something good. Substack stands out as a tool for writers.
I’ll write a piece on Medium in a few months when I’ve logged more time on Substack, but for now here are my initial thoughts.
Audience Ownership
A couple of years ago, a digital marketer on Twitter said something that stuck with me:
One email subscriber is worth 100 follows.
It’s not an exact science, of course, but the point is you don’t own your audience on social media platforms. I found that out the hard way.
The Case of the Missing Facebook Fans
Years ago, I ran a satirical website, a discount Onion. I managed to grow a respectable audience: 20,000–30,000 readers a month. The Facebook page generated the bulk of that. Through painstaking work and more than $1,000 in Facebook ads over the course of a couple of…
