Threads’ Organic Reach Will Plummet

Then what?

Pablo Andreu
3 min readJul 10, 2023

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Licensed via Adobe Stock Photo

Threads reached 100 million users in five days, faster than any other social media platform in history. It probably didn’t hurt that it had the full weight of Facebook/Meta, the largest social media network of all time, behind it. Instagram pushed its userbase to Threads with notifications and profile links that removed virtually all sign-up friction. Breakneck adoption was…

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